Thibault Van Renne, luxury rug label, and O&A London, a multinational brand for furniture, lighting, textile and wallpaper lines, presented a collaborative stand at the 58th Annual show Salone del Mobile. It is one of the world’s largest furniture fairs, that was held in Milan, Italy from 9th to 14th of April 2019.
This exclusive stand was developed by the duo of architect Oleg Klodt and designer Anna Agapova from the O&A Design studio. The designers who are well known for their experimental approach to the creation of conceptual projects by re-examining of the retail idea created the stand in the style of an art gallery.
Visitors were invited to view the TVR rug collection as genuine pieces of art. The stand resembled a long asymmetrical arcade gallery with chambers. Going through the gallery one could enjoy the rugs displayed on both sides of the walls similar to the way paintings are in a museum. Each room had its tone and style and represented deferent themes of the rugs.
At the end of the pathway was the centre masterpiece — a handcrafted rug with an exceptional ornament. That was the place of contemplation.
Oleg and Anna complemented the space using their own O&A London collection of furniture and light fittings. In the collection designers combined cultural traditions of different countries and eras while using ultra-modern materials and utilising the latest technology, making sure the areas are all infused with one another and intertwined.
The luxurious O&A London lighting collection created a unique atmosphere and made carefully selected rugs to stand out while the furniture pieces demonstrated how collectable items can unite the space and play the role of the first violin in the interior, making it unique and timeless.
The stand reflected and reinforced the principles of the TVR and O&A brands and created an immersive customer experience.