Concept design

O&A London  provides comprehensive design services, including Landscape Architecture, Architectural Construction and Interior Design Development. There are three design phases in any design project working process: Concept Design, Design Development, Construction Documentation.

What is  concept design? 

Concept design can be defined as a starting point in the creative process that takes place after the initial client meeting. For O&A London’s highly skilled design team it is a favourite and very creative part of the process, where designers become psychologists working to interpret  clients’ preferences, wishes and needs. In our studio we divide the Concept Design Phase into two steps: Client Consultation and Concept Development.

Client Consultation

Preparation before creating Interior Design Concepts is  crucial. At this stage, we have to identify the client’s objectives and create a detailed design brief. To help us do this we work in two directions:

Style: Discuss ideas and references and explore the visual territory, trying to understand what the client’s passion is, and what they love, in order to bring these aesthetics into a project.

Function: Identify specific functions of spaces, furniture and equipment requirements.

While identifying the needs and dreams, it is essential to remember to discuss the timelines and the budget of the project. We create bespoke built-in furniture and stand-alone pieces for our private residential projects. This makes our studio interiors exclusive but at the same time increases the lead time.

After the meeting, the design team visits the location with the client in order to analyse the site and take measurements and photos. Once on site designers pay attention to many details such as the view from the house and sun angles and grades. To develop the Concept, Landscape Architects would require topographic data.

Concept Developmen

Once we have  all the necessary information, we start with spatial design. First our design team develops floor plans, elevations, and other related items in greater detail. At the same time, we contact the local council to confirm any redesign and building works possibilities.

Then we move on to the development of preliminary furniture and finish ideas that we present to the client for review and revision within the Concept Board.  A concept board is a physical or digital collage that presents the main theme and mode. It includes colours, key finishes, shapes, inspirational images, and products – everything that can give the client the overall feel of the space.

For the final presentation of the Conceptual Interior Design proposal, O&A London creates a 3D visualisation of one room. Usually, it is a living room, but this  can be a matter for discussion.


3D vs Mood Boards

O&A London has more than 20 years experience in delivering outstanding results. We believe that 3D visualisation technology is the most effective and beautiful way to demonstrate how the concept board works. Furthermore, it minimises any misunderstanding between a designer and a client.

For designers 3D renders are a better way to share their vision and tell a story, whereas for clients, it is a visual guideline that helps them choose and make the right decisions.

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    For many years the Studio has been included in the top 100 best design studios of the world according to Andrew Martin – the Oscars of the Interior Design world. Show more

    Awards 2016 — 2020

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    We create residential, commercial and hospitality interiors in many countries including the United Kingdom, Switzerland, USA, Spain, Russia, Uzbekistan, Holland and Latvia.
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